Category Archives: LinkedIn

A Compound Approach to Great Leadership

Posted on February 18, 2013 by

What makes a great leader? That is truly one of the most written-about topics in business today.  Even the Wikipedia entry on Leadership would take a fast reader the better part of a day to work through. And no wonder. … Continue reading →

Posted in Compound, Integrated, Leadership, LinkedIn | Tagged , , , | Leave a comment

A Compound Approach to Bringing Combined B2B Solutions to Market

Posted on August 22, 2012 by

As a business-person involved in running a successful multi-product business, at one point or another you might have found yourself in the following situation: Companies that sell to other companies (B2B marketers) develop products to meet the needs of individual … Continue reading →

Posted in B2B, Complexity, Compound, Integrated, LinkedIn, Mind map | Tagged , , , , , , | 1 Comment

Executing a Successful Compound Job Search

Posted on February 16, 2011 by

Okay, so I have an admission to make. It was more than just my desire to give back to the Marketing community that caused me to start the Compound Marketing Group blog. It was also a cornerstone of my compound … Continue reading →

Posted in Compound, Job search, LinkedIn, Mathieu, Mind map | Tagged , | 3 Comments

How is Compound Marketing different than “integrated marketing”?

Posted on November 19, 2010 by

As a former VP of Marketing in high technology and former CMO at an online marketing solutions provider,  I’ve spent years thinking about, experimenting with, using, and evangelizing the concept of “integrated marketing”. Some examples here, here, here, and here. … Continue reading →

Posted in Compound, Integrated, LinkedIn | 1 Comment