Category Archives: Cloud computing

Compound Product Strategy in Action

Posted on September 16, 2011 by

My first year as Chief Products Officer at Mindjet has been an incredible whirlwind. Mindjet has long been known for its great products – especially on the desktop – but my mandate was to help take the company to a … Continue reading →

Posted in Cloud computing, Compound, Integrated, Product | Leave a comment

What is Compound Marketing – Part 2

Posted on January 4, 2011 by

Subtitle: It’s a lot more than you think Early in the life of this blog I took a whack at defining the core concept of compound marketing. My first posting (“What the Heck is Compound Marketing”) said that “like a … Continue reading →

Posted in Cloud computing, Compound, Integrated | 8 Comments

The Rise and Fall of the Marketing Technologist

Posted on December 15, 2010 by

Being a digital marketer has never been easy, and in the world of compound marketing it’s potentially even more complicated. Leveraging multiple channels usually means trying to make numerous applications work together simultaneously, not just to drive connected campaigns but … Continue reading →

Posted in API, Cloud computing, Complexity, Integrated | 1 Comment

Compound Marketers are Cloud Marketers

Posted on December 10, 2010 by

Dreamforce conferences, put on by “enterprise cloud computing company” Salesforce.com, are always incredible events. Not only are they some of the best-executed shows put on by any software vendor, but I always leave them with new insights regarding the future … Continue reading →

Posted in Cloud computing, Compound, Mind map | 3 Comments

Mapping the Compound Marketing cloud

Posted on December 8, 2010 by

I just returned from Dreamforce and I have a hard case of “clouds on the brain”. Overall it’s a good thing. For those that attended (especially those that walked the show floor) it is easy to see how multi-channel compound … Continue reading →

Posted in B2B, Cloud computing, Compound, Mind map | 1 Comment