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Author Archives: Blaine Mathieu
If you have ever watched any late-night TV (and that’s probably the only time successful marketers have to watch TV) you have certainly seen fitness guru Tony Horton promoting his P90X video series. For those of you that miss it … Continue reading
According to Wikipedia, agile software development is “a group of software development methodologies based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It… encourages rapid and flexible response to change. [Emphasis mine.] … Continue reading
My first year as Chief Products Officer at Mindjet has been an incredible whirlwind. Mindjet has long been known for its great products – especially on the desktop – but my mandate was to help take the company to a … Continue reading
Apple’s success in the market in undeniable. In 2001, revenues were just over $5b with a net loss of $25m. Fast-forward to 2010 and revenues exceeded $65b with a net income of $14b. Wow. Tech historians and Apple experts have … Continue reading
Since I recently moved to a new company, in charge of product strategy, I have found myself involved in a lot of market research over the past few months. “Understanding the customer” has to be the foundation of any product … Continue reading