-
Recent Posts
Compound Mktg Tweets
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Archives
Key categories
Meta
Author Archives: Blaine Mathieu
A Compound Approach to Great Leadership
What makes a great leader? That is truly one of the most written-about topics in business today. Even the Wikipedia entry on Leadership would take a fast reader the better part of a day to work through. And no wonder. … Continue reading
Quickie: New Experian Report on Integrated Marketing
I just finished reading The 2012 Digital Marketer: Benchmark and Trend Report. 150 pages and a lot of solid content – worth the read – and so I thought I would do a “quickie” blog post about it. You do … Continue reading
Everything I Know About Marketing I Learned From Tony Horton
If you have ever watched any late-night TV (and that’s probably the only time successful marketers have to watch TV) you have certainly seen fitness guru Tony Horton promoting his P90X video series. For those of you that miss it … Continue reading
IF (Agile NOT Compound) THEN Fail
According to Wikipedia, agile software development is “a group of software development methodologies based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It… encourages rapid and flexible response to change. [Emphasis mine.] … Continue reading
Compound Product Strategy in Action
My first year as Chief Products Officer at Mindjet has been an incredible whirlwind. Mindjet has long been known for its great products – especially on the desktop – but my mandate was to help take the company to a … Continue reading
Posted in Cloud computing, Compound, Integrated, Product
Leave a comment
Apple – the Compound Marketing Expert
Apple’s success in the market in undeniable. In 2001, revenues were just over $5b with a net loss of $25m. Fast-forward to 2010 and revenues exceeded $65b with a net income of $14b. Wow. Tech historians and Apple experts have … Continue reading
Posted in Uncategorized
1 Comment
Compound Market Research – Alive and Well
Since I recently moved to a new company, in charge of product strategy, I have found myself involved in a lot of market research over the past few months. “Understanding the customer” has to be the foundation of any product … Continue reading
Posted in Compound, Integrated, Research
Leave a comment
Whatever Happened to Compound Marketing?
A funny thing has happened in the time since my last blog post. Absolutely nothing. What I mean by that is, over the period of just the past few months, I have noticed a marked shift in the sentiment and … Continue reading
Posted in Uncategorized
Leave a comment
Executing a Successful Compound Job Search
Okay, so I have an admission to make. It was more than just my desire to give back to the Marketing community that caused me to start the Compound Marketing Group blog. It was also a cornerstone of my compound … Continue reading
Posted in Compound, Job search, LinkedIn, Mathieu, Mind map
Tagged integrated marketing, positioning statement
3 Comments
